Client

Six Paths Consulting: A Brussels-based innovation consulting firm that helps businesses flourish with proven innovation processes and tools.

The Project

I was engaged to help MarketinGO refine their client’s brand differentiation message and transform their jargon-heavy content into clear and concise language.

The extended copywriting project included a competitor analysis to identify a refined brand differentiation message, besides developing a new brand tagline and streamlining the website’s content structure.

I also rewrote the copy on multiple pages of the website including the following Sustainability-focused pages, complete with FAQs on each page for added SEO value:

• Innovation Consulting Services

• ESG Assessment

• ESG Score

• Sustainable Business Model Innovation

“Collaborating with Lindy makes the whole working process a pleasure. She really dives into the matter, asking questions, trying to achieve a state of full empathy with the client, and only then she starts to write. And the result is usually something that is fresh and authentic but also customer-oriented.”

— Andrei Haret, MarketinGO