Six Paths Consulting
Type of Project
Web Copywriting & Brand Differentiation Messaging
Project Date
Nov 2022
Agency
MarketinGO (Moldova)
Client
Six Paths Consulting: A Brussels-based innovation consulting firm that helps businesses flourish with proven innovation processes and tools.
The Project
I was engaged to help MarketinGO refine their client’s brand differentiation message and transform their jargon-heavy content into clear and concise language.
The extended copywriting project included a competitor analysis to identify a refined brand differentiation message, besides developing a new brand tagline and streamlining the website’s content structure.
I also rewrote the copy on multiple pages of the website including the following Sustainability-focused pages, complete with FAQs on each page for added SEO value:
“Collaborating with Lindy makes the whole working process a pleasure. She really dives into the matter, asking questions, trying to achieve a state of full empathy with the client, and only then she starts to write. And the result is usually something that is fresh and authentic but also customer-oriented.”
— Andrei Haret, MarketinGO
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