copywriter | kuala lumpur, malaysia
copy with purpose
creating space for your brand
Let’s be honest: most copy gets drowned out. Creating space for your brand requires digging deep for your brand’s purpose—and having the clarity to express it well.
Copy with purpose is the antidote to generic pitches. It’s how you cut through the noise.
web copy
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infographics
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carousels
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marketing materials
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blog content
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13 years of copywriting experience with B2B and B2C brands through freelance and agency work.
An expert at simplifying complex ideas using conversational language to drive meaningful engagement.
experience
MSC in International Marketing | University of the West of Scotland
MSc Dissertation: ‘Ethical Grocery Shopping: Perceptions and Attitudes of UK Consumers. How much do grocery shoppers understand about ethical foods?’
BA (Hons) in Business Administration | University of Portsmouth, England
education
Dreams of a better world: people before profits; humanity over hierarchy.