copywriter | kuala lumpur, malaysia

human conversations for real connection

It’s noisy out there, and no one wants to be sold to. Buzzwords, greenwashing, deepfakes… it’s hard to tell what’s legit and what’s not.

Don’t just sell your what. Sell your “why”: how your products or services make things better.

Centre the narrative on your audience: show how you deliver value. Need help finding the right words? Let’s chat.

web copy

01

02

03

04

05

What’s one thing that sets you apart from your competitors?

Simplicity and focus speak much louder than buzzwords and fluff.

Need help figuring it out? Let’s chat.

13 years of copywriting experience with B2B and B2C brands across the globe through freelance and agency work.

An expert at simplifying complex ideas using conversational and concise language to drive meaningful engagement.

MSC in International Marketing | University of the West of Scotland
- MSc Dissertation: ‘Ethical Grocery Shopping: Perceptions and Attitudes of UK Consumers. How much do grocery shoppers understand about ethical foods?’
BA (Hons) in Business Administration | University of Portsmouth, England

Dreams of a better world: people before profits; humanity over hierarchy.

Loves cats but too commitment-phobic to have any.