Six Paths Consulting
Type of Project
Web Copywriting & Brand Differentiation Messaging
Project Date
Nov 2022
Agency
MarketinGO (Moldova)
Client
Six Paths Consulting: A Brussels-based innovation consulting firm that helps businesses flourish with proven innovation processes and tools.
The Project
The client’s website was full of jargon-heavy content, which made it hard to understand what their business was about.
MarketinGO engaged me to help refine the client’s brand differentiation message. I did this by conducting a competitor analysis on the client’s top 3 competitors and studying each brand’s website UX and brand messaging.
Based on my findings and observations from the competitors’ websites, I developed a new brand tagline: ‘Making innovation work for your business’, as well as a streamlined content structure for the homepage to introduce Six Paths’ core services and benefits of each.
The client then commissioned my services to write the content for the Homepage, Services, and About pages. I also wrote the following Services web pages, complete with FAQs on each page to optimise SEO:
“Collaborating with Lindy makes the whole working process a pleasure. She really dives into the matter, asking questions, trying to achieve a state of full empathy with the client, and only then she starts to write. And the result is usually something that is fresh and authentic but also customer-oriented.”
— Andrei Haret, MarketinGO
