copywriter | kuala lumpur, malaysia
first, be human
what
It’s noisy out there, and no one wants to be sold to. Buzzwords, greenwashing, deepfakes… it’s hard to tell what’s legit and what’s not.
so what
Authenticity and honesty: key to inspiring trust and loyalty, but increasingly lacking in our hypercapitalist, digital world.
now what
First, be human: show empathy and care. Foster genuine connections with honest, meaningful copy. Interested? Let’s chat.
Over 10 years as a freelance copywriter, collaborating with businesses and agencies from Kuala Lumpur to Melbourne to Berlin to L.A.
Background in corporate communications and marketing for global brands such as Ericsson and BMW.
experience
MSC in International Marketing | University of the West of Scotland
MSc Dissertation: ‘Ethical Grocery Shopping: Perceptions and Attitudes of UK Consumers. How much do grocery shoppers understand about ethical foods?’
BA (Hons) in Business Administration | University of Portsmouth, England
education
Dreams of a better world: people before profits; humanity over hierarchy.
Loves cats but too commitment-phobic to have any.
about