The Project

This was a special collaboration between Duvel USA and ShowUsYourType. Graphic designers and artists worldwide were invited to submit designs depicting the name of selected cities using easily identifiable local iconography and graphic elements throughout a 6-month campaign.

I was engaged to craft the copy for creative briefs for each city (New York, Chicago, Miami, and Los Angeles) used on social media, email newsletters, and other online platforms, as well as the announcements of the winning entry for each city.