Copywriter based in Kuala Lumpur, Malaysia.

Crafting words for businesses that shape a better, kinder world—for all.


WHAT

Creating a connection with the reader and inspiring them to feel or do something: that’s the purpose of copywriting. But to know what to say, we need to start with why.

WHY

What we sayand how we say itmatters. The words we use normalise ideas and beliefs; language shapes our culture.

Creating compelling narratives, therefore, shouldn’t just be driven by business goals.

Doing right by society and the planet needs to take equal priority—to ensure a truly inclusive, sustainable future for all of humanity.


  • Over 10 years as a freelance copywriter, collaborating with businesses & agencies from Kuala Lumpur to Melbourne to Berlin to L.A.

  • Background in corporate communications & marketing with global brands such as Ericsson and BMW.

EXPERIENCE

EDUCATION


Copywriter, dreamer, and lover of all things coffee.

Obsessive over details, rebel at heart, and an idealistic realist.

Loves cats but too commitment-phobic to have any.

ABOUT