Copywriter based in Kuala Lumpur, Malaysia.
Crafting words for businesses that shape a better, kinder world—for all.
What
Creating a connection with the reader and inspiring them to feel or do something: that’s the purpose of copywriting. But to know what to say, we need to start with why.
Why
What we say—and how we say it—matters. The words we use normalise ideas and beliefs; language shapes our culture.
Creating compelling narratives, therefore, shouldn’t just be driven by business goals.
Doing right by society and the planet needs to take equal priority—to ensure a truly inclusive, sustainable future for all of humanity.
Over 10 years as a freelance copywriter, collaborating with businesses & agencies from Kuala Lumpur to Melbourne to Berlin to L.A.
Background in corporate communications & marketing with global brands such as Ericsson and BMW.
Experience
MSC in International Marketing | University of the West of Scotland
MSc Dissertation: ‘Ethical Grocery Shopping: Perceptions and Attitudes of UK Consumers. How much do grocery shoppers understand about ethical foods?’
BA (Hons) in Business Administration | University of Portsmouth, England
Education
Copywriter, dreamer, and lover of all things coffee.
Obsessive over details, rebel at heart, and an idealistic realist.
Loves cats but too commitment-phobic to have any.
About